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In recognition of the world coming together in Beijing for the 2008 Summer Olympic Games, Coca-Cola invited global artists from graphic design and music, both established and up-and-coming, to depict what the occasion means to them.  The project, named WE8 to symbolize the eight musicians from the West (from New York-based Ultra Records) in collaboration with eight graphic artists from the East (China) coming together to interpret eight themes from the “Coke Side of Life” brand campaign and express that vision to the world. The result: eight, stylized, aluminum contour bottle designs, eight songs and a successful cultural and artistic exchange between artists from around the globe. 
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