San Francisco–based synagogue Congregation Beth Sholom partnered with creative agency Chen Design Associates to launch a new capital campaign. Titled Unite + Ignite: Engaging Generosity, the branding identity conveys Congregation Beth Sholom’s traditional yet progressive community ethos. Connecting with the synagogue’s community and its rich history, Chen Design Associates’ campaign uses quotes from the congregation’s representative members and leadership in environmental graphics, chosen to reveal its strengths and importance to the San Francisco community. In the first three weeks of the campaign’s launch, donators committed nearly $500,000 to help ensure the future of Congregation Beth Sholom.
DDB Vancouver’s ad campaign evokes nostalgia to present the timeless quality of milk.