Society tell us that success is the steady march toward predetermined milestones. But in this short animated fable by ad agency McGarrah Jessee (Austin) and motion-led design studio Art&Graft (London), Costa Sunglasses offers an alternate perspective espousing the value of exploration—and the life-altering experiences that come with it. On the surface, the film is about a leafcutter ant heeding the call of adventure. But this could really be a story about anyone. The metaphorical ant, caught up in the grind, questions what he’s doing—and why—when an unexpected opportunity gives him reason to pause. After some contemplation, he decides to see what else is out there. Setting out on a journey filled with challenges to overcome, he discovers by the end of it that there’s some pretty wonderful experiences in this world—and in himself.
A bold icon and geometric typography pop in Studio Juice’s colorful, revitalized identity for Camden Town Brewery.