Founded in 1979, Creative Nail Design is the global leader in professional nail, hand and foot beauty. In conjunction with San Diego-based MiresBall the company recently completed a makeover. Anchored by a high-impact logo and clean, modern visual system, the centerpiece of this effort is a unified packaging system for CND's 200-plus products. To highlight the company's role in redefining the industry, MiresBall also created a more confident, stripped down name and aspirational tagline. The result: "CND, Hands. Feet. Beauty."