Continuing its from-the-ground-up rebranding of Calgary-based Rocky Mountain Equipment, TAXI West recently completed the packaging for the company’s new Dependable line of motor oils and fluids. Research showed that the farm and construction industries are constantly faced with unpredictable situations—from bad weather to rising supply costs—and are looking for affordable products with the quality and durability of higher-priced name brands. Rocky Mountain Equipment has always offered dependable products and service in an otherwise unpredictable landscape. Playing off the tagline “Dependable is what we do,” the packaging reflects the no bullshit approach of the company’s customers and will be sold at 38 retail locations across Western Canada.
WAX’s campaign generates traffic with some eye-catching print ads.