In a crowded and flashy market of jean ads, DL1961 aims to be different. Fathom Communications has helped them stand-out with a print and out-of-home advertising campaign that highlights a clear product benefit: DL1961’s denim fabric won’t sag or bag or lose shape because it’s manufactured with unique stretch technology. The cheeky ad copy uses a tone that speaks to the brand’s target audience, which knows that looking and feeling great isn’t always easy.
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