Responses by Allie Heesh, senior designer, Folch
Background: Based in Barcelona, contemporary homeware and lifestyle accessories design brand DOIY’s new men’s goods line, Honom, needed its own personality. Based on the graphic system we previously designed for DOIY, we refined the packaging to meet the needs of this new collection. With attention to detail and materials, we aimed to communicate a premium touch and a more mature, pared-down style.
Reasoning: We wanted to maintain consistency with the previous design while generating a more “premium” feel. To emphasize an urban, contemporary look, we entirely avoided photography on this particular packaging design. Technical drawings of each product were developed to provide a sense of unity, as well as a level of sophistication.
Challenges: We needed an additional feature to keep these heavier and more delicate items safe. To do so, we included a sliding box tray—something that is not only functional, protecting each item from damage during transport, but it adds a feeling of quality. Each product is carefully enclosed in a layer of black foam with a simple orange pull-cable to add contrast, as well as a touch of DOIY’s trademark zest.
Favorite details: The elegance of the final result, which matches the superior quality of this new line of products.
Visual influences: The clients were very clear on what they wanted—a cleaner, and a more minimal, sophisticated development from the original packaging. We focused on production techniques and finishes with influences from the world of fashion.
Specific demands: This new line of packaging, while different, had to maintain consistency with the original design. Because it’s a packaging project, we also had to keep the budget in mind. We needed to find the right level of quality materials and finishes to achieve the desired result, while at the same time sticking to the agreed budget.