The world is going paperless. At least that’s been the message for about the last 20 years. The fact of the matter is that paper continues to be an essential part of day-to-day living. But despite the fact that it’s sustainable and renewable and the most recycled material on the planet, its use continues to get a bad rap. So for Domtar Paper, ad agency Eric Mower Associates created the “Paper Because” campaign to remind people of the vital role that paper plays in a digital world. “Office” is one of three web videos from the ad campaign.
Bergman Associates/Mpakt gives the haircare brand a modern, elegant look.