UK- and Miami, Florida-based design firm, Bellamy Studio has been working closely with Miami’s Dorsch Gallery to rebrand the gallery and its promotional materials. Keeping the mark that people already associate with the gallery, the design is minimal, sophisticated and, most importantly, versatile. The gallery was given the templates and brand guidelines, and are implementing the design in-house; with no strict rules for colors or how to use images, they can continually create new catalog designs. Not only does the templatized branding system help the gallery stand-out with a singular and appropriate identity, but it now has exhibition invitations that are collected and displayed.