This public awareness spot by TBWA\MAP (Boulogne, France) raises awareness of the cyclical nature of pain. The "Stop Pain" TV ad explores the consequences of constant psychological or physical harm. A child keeps picking himself up and walking, while finding himself in bad situations over and over again; it quickly becomes apparent that he is walking on a conveyor belt and experiencing a permanent cycle of pain. The campaign, launched during Worldwide Day Against Pain with a press conference, introduces the creation of a Pain Commission to be presented to the United Nations. By creating this campaign, Douleurs Sans Frontieres asks the question: What would it be like if medicine had the power to help our society for the better? To stop pain? Viewers are encouraged to visit the site to donate money and to sign a petition to stop pain.