Seattle-based Turnstyle recently debuted a new identity, packaging and Web site to better reflect DRY Soda Co.’s reputation as a better-tasting and better-for-you soda. Bold, graphic silhouettes on clear bottles capture the essence of each flavor, while allowing the purity of the product to show through. The new design features DRY’s low calorie count on the neck of the bottle, the flavor represented by a graphic of the corresponding fruit, flower or herb at the center of the bottle and the signature of the founder, Sharelle Klaus. The new design and packaging rolled out in the U.S. and Canada in October and the bold graphics and colors of the new packaging have been incorporated into DRY’s Web site design.
Artist Grégoire Alexandre’s one-piece campaign highlights the stroller’s functionality.