Responses by David Mubien, chief executive officer/creative director, Mubien
Background: The main objective was to create a striking identity outside the typical solar brand sphere in order to help Due Brothers differentiate from its competitors, and position the brand as one of the best solar installation companies. The target audiences are families and homeowners with a medium/high economic level that appreciates little details and prefers quality over price.
Reasoning: When we met Due Brothers for the first time, we quickly saw the brand’s teamwork, along with the strong passion for their jobs. Aesthetically, they look like “Discovery Channel stars,” so this perception resonated in our heads during the whole project—to do the brand like they were going to be featured on their own TV show. One of the main aspects we created is the solar panel business card along with the logotype system and the striking color palette. Also, fun fact, when you receive a business card and then you see one of the workers carrying a real solar panel, it looks like he’s carrying a huge Due Brothers business card.
Challenges: Working with clients that aren’t experienced with design and don’t understand the value of good branding work is always challenging. You need to put more effort into teaching and guiding them on every aspect of the brand and how it needs to be used. Getting out of the topical look and feel of solar panel installers was challenging too.
Favorite details: The paper and materials selection along with the color palette, because it’s an appealing palette where colors work great together or separately. We also handcrafted the stationery in our own workshop inside the studio too.
Anything new: We learned more about thinking differently and not letting the clichés of the industry inspire the look and feel of a project; this is a must if you want your clients to stand out and have a unique identity. We always do a competitor analysis and benchmarking in our projects, since the level out there is far in terms of quality than the results we aim for, and that’s a great opportunity for our clients.
Alternative approach: We would redevelop Due Brothers’s website. Sometimes because of client/agency requirements, the online presence is hard to achieve properly. We’ve prepared an awesome custom UI/UX design that wasn’t implemented due to the terms of the marketing and budget of the project.