Responses by Eden Vidal, creative director, Under.
Background: Dymension is a versatile toolkit for blockchain developers that assembles various tools into a unified framework. The Dymension team believes that humans should collaborate for common, mutual or underlying benefit instead of competing for selfish gain. They are very committed to revolutionizing the way decentralized apps are built and achieving their goals while having fun and getting a yacht.
Design thinking: Our concept is based on the core of Dymension: its solution enables the blockchain system to scale better and better, empowering the creation of a multidimensional blockchain system. This transition felt like shifting from a 2-D world to a 3-D reality, forming the foundation of our solution. Our goal was to transmit these dimensions while giving an empty canvas for the developers to express their creativity fully.
Challenges: Our main challenge was finding a way to capture the essence of adding more dimensions while keeping it an empty canvas. We landed on grids, which sit right in the sweet spot between dimensions and an empty field for creation, giving creatives a starting point to work their magic. The color palette is also a crucial element, adding a touch of playfulness and simplicity and providing a solid foundation for creative work.
Favorite details: We are proud of capturing the complete narrative of a technical product. Though it’s a metaphor—dimensions—we tried to make it tangible to Dymension’s story and goal! The execution is also something we are proud of: it embodies the essence of what Dymension is all about. It’s got that cool factor and stands out even in the world of blockchain, which is known for its innovative solutions.
New lessons: We have learned, once again, that even the most technical and boring company or product has something different and has a story and a context that can be told visually and uniquely. There are no such things as boring projects!
Visual influences: We were strongly inspired by futuristic illustrations, and that played a major role in the final design. We also used retro color palettes to emphasize something that is new, playful and simple, providing a rock-solid base for getting creative.