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This new bottled water company created a bottle made from 100 percent recycled plastic that can be 100 percent recycled. In addition, the purified municipal bottled water from Los Angeles, California is only sold locally—the echo founders believe that bottled water should not be a sole source of clean water, but rather a convenience when other sources aren’t readily available. Los Angeles-based Ferroconcrete embraced echo’s core philosophy of “simple, local and responsibly packaged” and turned it into a complete, personified brand. Waste was kept to an absolute minimum by leveraging the use of 100 percent post-consumer recycled plastic packaging, a removable label (peel it, toss it) and a minimal package design (produced in a carbon neutral, FSC Certified, 100 percent wind powered facility).

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