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Los Angeles-based Ferroconcrete was asked to develop the brand for a sophisticated new fruit store located in Los Angeles’s Third and Fairfax Farmer’s Market. The studio named the store, packaged the products and created the tagline “House of Decadent Fruit.” The name èple was inspired by the first fruit temptation in the Garden of Eden and the brand represents the company’s belief that fruit decadently packaged is comparable to fine chocolates. In today’s health-conscious society, it’s nice to have healthy gift options that are still beautiful and indulgent.
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