The spirit of this unisex, lingerie/beachwear boutique is captured through the interior and identity design by international design consultancy Pentagram. Located in a sleek space on London’s chic Grafton Street, Mayfair, Essenziale is every bit as sophisticated and sensual as the “bare essentials” it sells. Pentagram teams in London and San Francisco created a look-and-feel that reflects the top European luxury labels (La Perla, Eres and Dior) carried by the store. Luxurious, yet simple, the design vocabulary is rooted in classic, Italian-inspired design and based on rigorous geometry and the identity resonates with the timeless understated elegance of the interior with a logotype in a classic typeface.