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Paper merchant Europapier’s newest paper catalog, created by Belgrade-based design studio Metaklinika, welcomes all to the world of Design Papers. To chiefly target graphic industry professionals and fully display Europapier’s more than 40 years of tradition distributing paper in more than thirteen European countries, Metaklinika added a decorative dimension to the usual functionality of a catalog, calling attention to both its visual and tactile aspects.

Metaklinika designed the catalog as a box divided by two colors: rose and turquoise, each containing unique pictograms. The rose area contains the first group of pictograms—an eye, a hand and a heart—that urges viewers to “look, touch and feel,” thus emphasizing the interactive character of the catalog and treating it as an object and packaging. The other group of pictograms—a magnifying glass, a pencil and a stack of paper—gleams in gold foil against a turquoise background. It displays the words “carefully created collection” to highlight the excellence and outstanding quality of the catalog. A white rhombus, positioned in the center of the catalog’s rose and turquoise areas, proudly displays the catalog’s title: Design Papers. An apt name for a treasure trove filled with 240 different types of paper.

metaklinika.com

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