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With its “Live Young” tagline and by symbolizing the effect of Evian on the bodies of adults of all ages, this campaign, by Paris-based BETC Euro RSCG, strengthens the message begun by the Roller Babies film. Featuring a gallery of characters, each carrying their bottle of Evian and wearing a T-shirt bearing the screen-printed image of a baby’s body, to imply what they looked like as babies, the stars of the campaign are not models, but real people, actors chosen for their strength, authenticity, freshness, diversity and singularity. Each model carries a bottle of Evian in a unique way, and their clothes and jewelery express their individual style and their personality while embodying the new Live Young brand message. Refreshing, accessible, simple and minimalistic, this campaign describes youth in a universal language that is easily understood whatever one’s age, gender or nationality. It launched recently in Singapore, Thailand, Australia, Russia, China, Dubai and Qatar.
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