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Los Angeles, California–based trend-watching company F-32 has the reputation of finding artists and brands that will change the shape of culture. Creative firm Blok Design developed an identity that expresses the team’s singular vision and perceptual acuity of the flow of popular culture—even in F-32’s name, which hearkens to the f-stop on a camera that offers the greatest depth of field. Subtle colors provide a timeless, neutral backdrop for the variety of brands featured in the trend-watching company’s reports and social media channels. Blok Design’s identity system honors the juxtaposition of strength, professionalism and femininity that defines F-32. 

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