Fabbrica, Italian for fabricate, is a new restaurant by Canadian celebrity chef and entrepreneur Mark McEwan, who calls it a true-to-form Italian restaurant, serving roasted fish, Neapolitan pizza from wood-burning ovens, and homemade pasta. Informed by the authenticity of the menu, Toronto firm Concrete Design Communications worked with McEwan and architects Giannone Petricone Associates (who brought Concrete into the project) to create a look inspired by the design aesthetic that emerged out of postwar Italy. Concrete designed the restaurant’s visual identity—menus, printed collateral, Web site, exterior and interior signage and environmental graphic elements—to reflect the iconic Italian style of the 1950s, with its rich color palette and cinematic quality.