Responses by Sandra Azedo, global PR director, DAVID.
Background: With the mission to stimulate people’s creative potential, art supply and stationery brand Faber-Castell’s latest campaign reinforces that creativity can manifest itself in different ways and be a true ally when it comes to solving problems.
Design thinking: Through different static sketches and animated videos, Faber-Castell’s idea was to demonstrate that making mistakes and using an eraser is part of the creative process.
Challenges: Using the minimalist aesthetic of the images to demonstrate that the solution to the most complex challenges might be simpler than you think. As creatives, we often add layers of difficulty ourselves. Faber-Castell invites the public to use new angles to creatively face the challenges of the world.
Favorite details: We pride ourselves on creating a message that subverts the thinking behind the creative process and helps inspire people.
New lessons: We learned from the project itself that making mistakes is part of learning. After all, it was not easy to reach our final result.
Visual influences: Mainly comics and cartoons, like those from The New Yorker.
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