The seafood restaurant Fish Place has been open for three years, and it needed a fresh identity with wide appeal. p576’s solution was to make the design very legible, with a hint of classic form; that’s why the illustrations include symbols of the sea and, of course, blue. Fish Place was happy with the design, and sales have grown 8 percent. Old customers are grateful because they have a more beautiful place to enjoy their meals.
Richards Group helped show the truck brand's belief that we all have untapped courage inside.