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To support the launch of “Pure BOOST Chill,” the latest addition to the Pure BOOST family, which are sold exclusively at Foot Locker Europe, adidas and Foot Locker tasked BBDO Paris with the creation of a Web activation. The agency created a film (:30 and 1:40) depicting a day in the life of soccer star Theo Walcott from the viewpoint of his pair of Pure BOOST Chills. The film shows how Pure BOOST is the ideal shoe to take the player—and the target—through all his daily activities off the pitch.

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