Around the world, many problems like cancer, animal extinction and deforestation need solving. Unfortunately, the world’s ability to overcome these problems relies mainly on individual contributions, which are often insufficient to make a real impact. Since Forbes has always stood behind the initiatives of world changers like Bill Gates, Warren Buffett and Mark Zuckerberg, who have all made a joint pledge to use their wealth to help the world, the business magazine recently turned to ad agency Y&R Prague to design a new campaign that answers why “The World Needs More Billionaires.” The campaign aimed to open readers’ eyes and inspire them to believe that Forbes can give anyone the tools to emulate these world leaders, ultimately becoming the next generation of billionaires who can make the world a better place.  

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