Loading ...
To kick off the countdown to Empire’s season three premiere, San Francisco–based motion design studio Ntropic teamed up with FOX to create a visually stunning and dynamic interactive billboard spot that tells the story of King Lucious and Queen Cookie’s rise from grit to glamour.

At first glance, the billboard looks like a nostalgic wheatpaste poster paying homage to the Lyon family’s street roots. But if you keep on looking, the paper begins to disintegrate, exposing a gilded layer hidden underneath as the 2-D graffiti paint gives way to the fierce flesh-and-blood Lyons who rule the empire today. When unveiled, the metallic particles rose like confetti as the larger-than-life figures turned to face the crowd in Times Square.

ntropic.com

Browse Projects

Click on an image to view more from each project
 

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In