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Freewheel is a mobile phone powered by a dedicated Wi-Fi network with over one million hotspots. Since the service was created so people can have a sound, more economical alternative to the expensive data overages and hidden fees of large cellular companies, New York City–based brand consultancy Collins built a new design system, digital product language and packaging for Freewheel that embodies this raison d’être. The logo, as well as the energetic lines on the packaging, expresses the idea of a free and strong Wi-Fi signal that is available everywhere a Freewheel customer needs it.  

wearecollins.com

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