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Responses by Fred & Farid, founders, FF Los Angeles

Background: We’re targeting a large audience. We are all facing climate change, and all nations need to take action to make it stop. This one-minute spot demonstrates just how ridiculous it is to stay in denial. Our goal is to reinforce the actions of the people who believe in climate change, and also to start a discussion for those who still don’t believe it. Our campaign will be followed by an online 24-hour conference, powered by international climate movement Fridays For Future, with speakers from all around the world.

Reasoning: Six months ago, FF Los Angeles first started to collaborate with Fridays For Future with a series of vintage illustrations on postcards showing the impact of global warming. Following that campaign, Greta Thunberg, the founder of Fridays For Future, delivered an impassioned speech at the World Economic Forum at Davos telling the audience “Our house is still on fire.” The speech highlighted the lack of action from world leaders while seeing our world on fire. We helped bring Greta’s quote to life to highlight the urgency of needing to act now.

Challenges: The production. The video was produced in Los Angeles in mid-February. We shot the footage of the house and family without any fire. We then shot some additional footage of fire in a controlled environment. Later in postproduction, Method Studios worked to bring all the elements together.

Favorite details: The craft of the video. We produced this film pro-bono for Fridays For Future, with the support of our partners. We are proud of the final results, especially the CGI.

Visual influences: The idea of the project came directly from Greta Thunberg’s speech at Davos where she says, “Our House is on Fire.”

Time constraints: Our objective was to launch our video for Earth Day, which is on April 22. The pandemic slowed down the process of postproduction, but thanks to all the production partners involved, we successfully launched the video on time.

ffcreative.com

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