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Goodby, Silverstein & Partners’s latest campaign (“Made for Each Other”) for Frito-Lay Dips is all about that brilliant moment where two worlds collide to make an even greater whole. It consists of five broadcast spots that direct traffic to madeforeachother.com where visitors can explore a colorful landscape of whimsical characters all searching for their perfect mate. Like the pieces of a puzzle, the key to a lock or Frito-Lay dips and chips, the duo’s that find each other are a perfect fit. Directed by David Lobser of Blacklist, “Love & Sockets” is one such story.

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