"Since 1868, the Frost family has conducted business according to unwritten Texas values and a strong sense of where they're from. Today, Frost is the largest Texas-based financial institution. The goal of this campaign is to raise awareness that Frost carries all the capabilities and financial sophistication of today's mega-banks, but hasn't forgotten the value of personal attention," said creative director James Mikus. "Since this was the first new branding campaign for them in five years, it was also an excellent opportunity to evolve the brand. As a result, the campaign looks and feels as timeless and familiar as the ideas it conveys."