Featuring exclusive content from Gap designers, musicians, and fashion insiders, 1969 Stream leverages iPad’s unique functionality to bring the brand to life in the eyes of consumers, inspire them with the latest ideas in denim, and enable them to buy Gap clothing and accessories through a seamless, easy social commerce experience. It also gives consumers the opportunity to discover and share content through the app—whether it’s an exclusive video, a celebrity photo or a new Gap look. For launch, the app features an exclusive music video from Truth & Salvage Co., called “Them Jeans,” as well as a video featuring Project Runway’s Jay Sario outfitting people in the latest Gap denim looks at the 1969 Jeans shop on Robertson Boulevard in West Hollywood. The app also features photos of celebrities in Gap, recent press coverage and Twitter feeds by Patrick Robinson. To integrate the shopping experience, items are tagged to make them easy to buy and users can also locate the closest Gap store.