Madison, Wisconsin-based Planet Propaganda designed this 52-page installment of Gary Fisher’s mountain bikes catalog—FISH 3.0. At its heart are the culture behind the mountain biking lifestyle and the standards, values and personality that Gary Fisher established for the company when he launched it. A Fisher family crest on a crimson cover boldly greets bike dealers and their customers; inside are tales by Gary Fisher, a profile of the International Mountain Biking Association and its trails, a snapshot series of rider Greg Watts, a visual chronology leading to the new G2 Geometry and miscellaneous product spreads, technical features and details. The catalog is only one part of an annual collection of materials that includes interactive training tools, videos, films and online and in-store graphics that Planet’s created for their long-standing client.