For more than 100 years, Gates Corporation has been making the best hoses and couplings in the world—products that go far beyond both industry standards and that of their competition to deliver unmatched quality and performance. And for years, Gates reigned supreme, alone at the top. But over time, many of its competitors rolled out new, improved products with lower pricing. This shook up the market and presented Gates with new business and marketing challenges.
As a result, Gates needed to reassert its dominance, reminding new and old customers alike that its hoses and couplings are the best in the world, bar none. Additionally, whatever Gates did needed to be stand-out work that would break through the clutter and separate it from the pack. Denver-based ad agency Sukle Advertising & Design helped Gates do just that by creating a series of quick, simple and fun visuals that immediately convey the story of Gates’s superiority.
As a result, Gates needed to reassert its dominance, reminding new and old customers alike that its hoses and couplings are the best in the world, bar none. Additionally, whatever Gates did needed to be stand-out work that would break through the clutter and separate it from the pack. Denver-based ad agency Sukle Advertising & Design helped Gates do just that by creating a series of quick, simple and fun visuals that immediately convey the story of Gates’s superiority.
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