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Germina reinterprets Mexico’s traditional market stalls, selling a wide range of seeds, grains and cereals in bulk, from poppy seeds to quinoa, and snack items like dried spicy chickpeas and nutritious cereal bars. The shop caters toward consumers with health-conscious and sustainable lifestyles. Monterrey, Mexico-based design firm Savvy Studio designed very basic packaging made from recycled materials that emphasize the practical elements—the product’s name, weight and price, in a casual manner. Natural materials communicate the brand’s core values, while a vintage weighing scale placed at the center of the main display connotes the shop's functional, human and traditional essence.

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