Loading ...
In an age when having a little facial 'scruff' is popular—and some guys even let their 'Movember' experiment creep into other months—this whimsical print ad serves as a reminder of Gillette's 100-plus year legacy of helping men look and feel their best.

'Clearly, the way to affect the shaving habits of college-aged males is to directly reference the grooming styles of early 20th century orchestra conductors,' joked BBDO Sr. Creative Director Tom Kraemer.

The names and dates in this execution—as well as the two others (including generals and ambassadors) are real.

'None of this was made up. As we went back and mined old photographs, it was fun to discover how the disappearance of beards in men's portraits truly coincided with Mr. King Camp Gillette's invention,' said Kraemer.

In addition to running the ads in college newspapers, the clients requested giant posters for an executive meeting.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In