Kansas City, Missouri-based Glacé Artisan Ice Cream is a more grown-up treat with rich textures and inventive flavors like Venezuelan Dark Chocolate, Fleur de Sel Caramel and Pineapple-Cilantro sorbet. Local ad agency, Stir created an identity, and brand campaign, that’s clear, sophisticated and a nod to the owner’s love of modern minimalism. At the same time, the copy and color palette make it feel fun and approachable. The logo consists of tailored graphic elements that make the identity feel fashionable and a sly tie-in to ice cream with circles that look like melting drips hitting the floor.