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Harvey River Bridge Estate approached Australia-based studio brainCELLS in early 2010 to work on this new premium cider range. The manufacturer of Harvey Fresh, a line of freshly squeezed fruit juices, is well-known for its quality fruit, so a range of cider with apple, pear and grape varieties seemed a wise investment. The packaging reflects the tradition and heritage of the Harvey orchards that have been operating in Western Australia for decades and the look was achieved with a scraperboard illustration and a visual palette of dusty colors and vintage typefaces.

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