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Named after a prized catch, the elusive 1,000-pound marlin, Grander is a surprising rarity: a premium rum made without artificial flavors, colors or additives. Grander’s team came to Helms Workshop with a singular vision—to create an expertly crafted spirit that stands apart. The design firm’s role was to channel this vision and collaborate with Grander on naming, brand positioning, identity, packaging, web presence and activation materials. The packaging puts the rum forward, rather than hiding it behind a label, and web and activation elements build touch points that entice consumers to learn more about an elusive spirit of adventure.

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