In 2002, the Grassini’s established a family vineyard in Santa Barbara’s Happy Canyon; a simple crest with a ligature of the number 5 and the letter G was inspired by the number of children in the family. After several successful harvests, the family wanted to build a more robust brand expression—one that would more aptly reflect the vineyard and its harvests. Minneapolis-based Duffy & Partners’s new design components include metallic silk-screened bottles, individually signed and numbered labels and hand-dipped wax seals. The new bottle design is now on the market.