London’s hat-trick design created the identity and iPhone and iPad apps for Great British Chefs—which brings together and champions some of the best chefs in Britain. Top British food writer and critic, Matthew Fort provided content and advice on which twelve chefs (Marcus Wareing, Nuno Mendes and Tom Aikens are included) would most easily connect food lovers with the world of professional, Michelin-starred cooking. Each chef has designed three menus comprised of five courses (canapés, starters, mains, desserts and petit fours) that users can follow completely, or combine with others to create their own bespoke menu. The result is 180 beautifully-photographed recipes, with ingredient lists, cooking times, equipment, wine recommendations and clear steps. Giving the user the opportunity to search by ingredient, by chef or course, the app also includes a voice control function; a series of how-to films (for tricky prep stages); full information on all the chefs; and a cookbook list that links directly to Amazon.
DDB Chicago created a transit campaign that illustrates the museum’s exhibit on whales.