Great Lakes sponsors Financial Literacy curriculum at the University of Wisconsin Madison. Research shows that this course work is changing student financial behavior, so Great Lakes wanted to broaden the curriculum/seminar and offer it to additional universities. Topics include: budgeting, spending diary, credit reporting, financial aid and credit card debt. The company wanted a logo design that would speak to college kids and graduate-level students. It had to look smart, but not stuffy, and signify the program it represents. The pyramid at the top of the logo plays off the pyramids on both the dollar bill and the Great Lakes corporate logo. Financial literacy matters. For students, making sound financial decisions is often the key to program persistence and completion and a better standard of living after graduation. For schools, helping students master financial fundamentals can be an investment in higher retention and graduation rates and lower default rates.