Handsome Cycle Co. was opening its first retail space, located in the Warehouse District of Minneapolis, and the proprietors were looking for a new concept that truly reflected the Handsome lifestyle. KNOCK designed and assembled every part of a customized shopping experience—from the front door to the checkout counter, including digital projections of video and animation and bike customization tables—to be as Handsome as could be. The result? A most Handsome shop, which quickly became a hotspot for a Minneapolis cycling crowd that had been eagerly awaiting its arrival.
Charles Williams illustrated portraits of key car racing figures for Car & Driver magazine.