All the way back in 1914, Harvey House Diner opened in Kansas City’s Union Station, and for decades it was a beacon that greeted thousands of travelers as they arrived by train from all over the country. Fred Harvey’s original Harvey House is long gone, but the new Harvey’s at Union Station is a nod to that historic establishment. Despite the century that separates the opening of the two restaurants, both the new and old Harvey’s share the same core values of quality food, quality service and quality company to welcome Kansas City visitors and locals alike. Designer Tad Carpenter and his studio Tad Carpenter Creative executed Harvey’s logo system, brand identity, menus, interior and exterior signage, environmental graphics and apparel.
Pentagram created environmental graphics that help foster collaborative work.