Heart & Design brings together renowned designers from the fashion and design communities to support the Royal Brompton and Harefield Hospital NHS Trust in their research to overcome heart and lung disease. One-off pieces were donated by well-known designers—including Marc Jacobs, John Galliano, Karl Lagerfeld and Studio Job—and were sold at auction at Christies in London and raised a huge amount of money for the hospital. Frost* Design, London created the auction catalog and a series of posters to be displayed in the windows of Christies. To reflect the one-off nature of the auction Frost designed a bespoke typeface called Heartfelt that utilizes the heart shape from the Heart & Design identity; the typeface evokes the decadence surrounding the auction while referencing the caring aspect of the charity.