Responses by Ronnie Koff, creative director, Imaginary Forces.

Background: We created a title sequence to show the expansiveness of Apple TV+’s sci-fi dramedy Hello Tomorrow! and its universe. We set the table for this retrofuturistic story with a hypnotic flare.

Design thinking: The show’s main character Jack Billings—played by actor Billy Crudup—heavily influenced the title sequence. He plays a salesman, so we wanted to nod to that with the design, making the sequence an expression of the invention he sells.

Challenges: We really wanted to go against the grain of the traditional dark, moody design for a drama series, since Hello Tomorrow! has a comedic sensibility. Bringing the innovative, retro feel of the era to life, we set the tone for a wide range of storytelling ideas. The title sequence is colorful and charming but still mysterious and flawed.

Favorite details: If you look closely throughout the sequence, you’ll see the logo for APP, the manufacturing company in the show’s alternate universe. It’s a fun detail that might go unnoticed.

Visual influences: We pulled inspiration from the work of Charles and Ray Eames and the 1964 New York World’s Fair to sell the story of this era’s fantasy.

Specific project demands: Each vignette references ideas and themes that tie into the show. Even the hand toward the end of the sequence has meaning that will pay off later.

imaginaryforces.com