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The students of Central Saint Martins’ masters program in Culture, Criticism and Curation recently curated the exhibition Heritage: A User’s Manual, hosted by the Southbank Centre Archive Studio. Founded on the belief that the heritage of a building is characterized by the ever-changing contributions of its community, the exhibition featured video and sound recordings produced with local community groups and dancers. But archival materials and their contemporary responses were not the only content to greet visitors to the exhibition—an equally dynamic identity created by the London studio of Bond Agency took shape in the event’s programs and information packs. At the center of this identity stood the typeface Cut, from London-based design studio MuirMcNeil. Cut melds seemingly disparate visual references—typestyles from the late-eighteenth/early-nineteenth and early-twentieth centuries—into utilitarian, yet elegant stencil-cut letterforms. By building its identity for Heritage around Cut and adding quality materials and a palette of bright colors and warm greys, Bond likewise bundled the exhibition’s visuals into a cohesive visual narrative.

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