Following a reinvention and rebranding effort that began in 2014, Toth+Co’s Spring campaign for venerable American brand, Hickey Freeman, inspires a new following of an old favorite. Shot on location in Brooklyn, New York, the campaign features model Justice Joslin. Photographed by renowned fashion photographer Yu Tsai, the new work can be found online and in publications including The New York Times, Details Magazine and more. The Toth+Co team began with a research effort that culminated in an integrated brand relaunch including the Hickey Freeman identity (logo, color palette, etc.) as well as labeling, ticketing, point-of-sale, e-commerce and retail collateral. A key element in the process was the use of “Tailor's Gold,” a nod to the traditional tailor’s measuring tape.
Helms Workshop helped Grander Panama Rum stand apart with an elusive spirit of adventure.