Responses by Sarah Kahn, graphic designer/art director
Background: Launched by movie theatre group MK2 Nation and located in Paris, Hotel Paradiso is the first “cinema-hotel” in the world. Hotel Paradiso is a new hotel-cinema hybrid that consists of 34 guest rooms in which guests can eat, sleep, play and, most importantly, watch films on the giant screen in their own rooms. I designed Hotel Paradiso’s logo, branding, signage, uniforms, menu, print stationary and digital activations.
Challenges: Trying to explore some new graphic ground that is far away from cinema clichés. Also, forgetting about the entire visual pop culture heritage to transform it into something more graphic and conceptual.
Favorite details: I really love the immersive screen room’s design, which serves as an invitation to enter into the screen and the typographic signage. It is purposely reminiscent of the jerky movements of a film roll.
Visual influences: My inspiration came from kinetic art, which is based on graphic effects and optical illusions. It’s such a graphically rich and inspiration movement and it offered a lot of solutions for Hotel Paradiso’s branding design.
Anything new: I learned a lot about interior design! It was one of my first projects where I had to play with light and furniture, and I loved it.