Houweling’s is North America’s largest producer of greenhouse-grown tomatoes, with a legacy in sustainable production. The company announced a new direct-to-customer sales organization in November 2011; correspondingly, Vancouver, Canada-based Dossier Creative launched a new branding and marketing campaign to boost awareness. At the heart of the positioning is proprietor Casey Houweling’s signature and his promise of using a “craftsman's care” to produce the best-tasting greenhouse tomatoes. Houweling will also be the voice of the company in all brand messaging which will be carried on all packaging, truss tags and in social media.
RPA’s campaign develops a "Leap List," ten things young adults want to do before life gets serious.