When Hustler needed a fresh, modern and stylish brand for their new line of adult toys, Los Angeles-based Ferroconcrete designed a logo, color spectrum, retail packaging, a Web site and marketing materials that all lived-up to and reflected the brand’s rebellious and adventurous attitude. For people who are shy about sex toys, Ferroconcrete kept the brand accessible to everyone by creating three different collections—basics for beginners, intermediate and risqué for the pros.
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