Responses by David Tanguy, founder/creative director and Martí Palau, designer at Praline
Background: Praline and Curious Space designed Immortalized, an immersive exhibition for historical archive Historic England, where bold graphics and ephemeral monuments hold the key to our memorial past and future. The objective was for visitors to have a memorable experience that would change the way they view memorials and understand why these should be protected. It encourages the public to give consideration to how and what we memorialize today.
Reasoning: People are commemorated in many different ways. However, while some people are heralded, others are often unrepresented. Women, the working classes and minorities are much less likely to have a place on the plinth. That’s why the graphic language had to be strong and revolutionary. It had to look as real as possible, as if it came directly from the people.
Challenges: The tight production budget. This pushed us to approach the project in a very unusual way to come up with clever and affordable solutions.
Favorite details: We are especially proud of the way the 2-D and 3-D work hand in hand to create something that is unique and playful, especially considering the seriousness of the subject represented.
Visual influences: Demonstration placards, guerrilla actions and street flyposting. All of these elements were mirrored inside the exhibition space in order to highlight the importance of each subject, and to help visitors feel like they were in an open public space where all the voices from the street are represented.
Anything new: We learned a lot about low-cost production techniques and materials, hand-painting type, spraying gigantic stencils, gluing wallpaper, printing risographs and applying vinyl on a range of various materials and surfaces, like wood, concrete and fabric.